Personal Computer Devices and Personal Insults

I can’t pretend to be any kind of expert on the whole Apple vs. Adobe debacle. I know it has to do with Apple not supporting Flash on most of their mobile devices such as the iPod and iPad. But I was once told by quite a reliable source that a lot of it stemmed from some person vendetta between Apple CEO Steve Jobs and Adobe CEO Shantanu Narayen. So when I saw this Adobe advertisement in the Financial Times yesterday it really caught my attention.

The full copy reads:
“We (heart) Apple
We love creativity
We love innovation
We love apps
We love the web
We love Flash
We love out 3 million developers
We love healthy competition
We love touch screens
We love our Open Screen Project partners
We love HTML5
We love authoring code only once
We love all devices
We love all platforms

What we don’t love is anybody taking away your freedom to chose what you create, how you create it and what you experience on the web.

Learn more at adobe.com/choice.”

One approach to the marketing of large corporation’s that has increased in popularity in recent years is an attempt to appear less faceless by putting their CEOs in quite prominent public positions. This means we might often associate our new Microsoft Office package with Bill Gates, our new iPod with Steve Jobs and our new American Apparel t-shirt with Dov Charney (please excuse my painfully hipster examples!) Clearly when this advertisement says “What we don’t love is anybody taking away your freedom…” the “anybody” they are referring to is Steve Jobs. So it seems that with this new approach we also see personal vendettas and snide comments making their way into advertisements. Quite interesting, no?

(Oh and yes, that photo was taken using my macbook’s webcam. I do ‘heart’ Apple.)

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2 Responses to “Personal Computer Devices and Personal Insults”


  1. 1 Jason McCandless May 29, 2010 at 5:59 pm

    Yeah, they took out lots of ad space on Engadget too. I do hope Apple are taken to court over this. The iPhone platform is so locked-in and awful that I will never buy an iPhone/iPad.
    That being said, I think Adobe have been saying how much they love an open web; which is patent nonsense. Adobe flash is closed source and such a locked-in environment itself that it’s nice to see a transition away from it.

  2. 2 Frankie June 2, 2010 at 2:37 pm

    Just thought I’d comment and say what a delightful blog you have here. It’s well written and the visual content is top notch. I was expecting an over-the-top design based page, but you’ve made it really accessible and interesting. Your topics are well chosen and there’s a nice sense of sincerity in each post. I’m also amazed that Frankie isn’t available in Ireland, it’s all the young design orientated female journos I know talked about for quite some time. Anyhows, well done and keep it up, I’m adding it to the aul bookmarks in case I’m stuck for a boredom ender. 🙂


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